AI Sales Call Analysis
Turn every sales call into product intelligence. Sentra extracts feature requests, deal blockers, and competitive insights from your sales conversations automatically.
Sentra is an AI sales call analysis tool that extracts product-relevant feedback from your sales call transcripts and recordings. Sales teams hear critical product feedback every day — feature gaps that block deals, competitive weaknesses, and unmet needs — but this intelligence rarely reaches the product team systematically. Sentra changes that. Upload your call recordings or transcripts, and AI automatically identifies product-relevant quotes, categorizes them by sentiment, and clusters them into patterns. You will see exactly which missing features cost you the most deals, quantified by potential revenue impact. Every insight links back to the original sales conversation with confidence scores, so product decisions are backed by real sales evidence, not anecdotes relayed in Slack. EU-hosted and GDPR-compliant.
Sales feedback gets lost between teams
Your sales team hears product feedback on every call, but translating that into actionable product insights is broken. Feedback gets lost in CRM notes, shared anecdotally in Slack, or forgotten entirely. Product teams make decisions without the full picture.
- Deal-blocking feature gaps are mentioned on calls but never reach the product team systematically
- Competitive intelligence from lost deals stays locked in individual reps heads
- No way to quantify which missing features cost the most revenue across all calls
- Product roadmap decisions rely on the loudest sales rep, not aggregated evidence
How Sentra Works
Upload Sales Calls
Upload call recordings or paste transcripts from Gong, Chorus, or any source. Sentra handles audio transcription automatically.
AI Extracts Product Feedback
Claude AI identifies feature requests, deal blockers, competitive mentions, and pricing feedback from every conversation.
Quantify Revenue Impact
See which missing features block the most deals and quantify potential revenue impact across your entire pipeline.
Generate Feature Specs
Turn sales evidence into prioritized feature specs with user stories, acceptance criteria, and deal-size context.
Example Evidence
How Sentra extracts actionable insights
“We love the product but cannot move forward without SSO. Our security team will not approve it.”
Enterprise prospect — Q4 sales call
“Your competitor showed us a Slack integration that auto-posts updates. That would save us hours.”
Mid-market prospect — Demo follow-up
“The onboarding was so smooth, our team was productive within a day. That is rare.”
New customer — Kickoff call
Benefits
Close the feedback loop
Every piece of product feedback from sales calls reaches the product team automatically, with full context and attribution.
Quantify deal-blocking gaps
See exactly which missing features cost you the most revenue, backed by real pipeline data across all conversations.
Align sales and product
Replace anecdotal Slack messages with evidence-backed specs that both teams trust and can act on together.
Competitive intelligence
Automatically track competitor mentions, feature comparisons, and switching triggers across all sales conversations.
Frequently Asked Questions
Sentra accepts transcripts from any source — Gong, Chorus, Otter, Fireflies, or plain text. You can also upload audio files directly and Sentra will transcribe them automatically using AssemblyAI.
Sentra focuses on product-relevant feedback: feature requests, deal blockers, competitive mentions, and user needs. It filters out small talk and sales-specific content to give product teams only what they need.
Sentra clusters feedback into patterns and correlates them with deal context. When multiple prospects mention the same missing feature, Sentra aggregates potential deal values to estimate revenue impact.
Yes. Sentra is EU-hosted (Frankfurt), encrypted at rest and in transit, and GDPR-compliant. Your call data is never used for AI training. Row-Level Security ensures complete data isolation.
Yes. Generated specs and pattern reports can be exported to Linear, Jira, or as markdown documents. Sales teams see what product is building based on their feedback, closing the loop.