AI Customer Interview Analysis
Stop manually tagging interview transcripts. Sentra extracts evidence, finds patterns, and quantifies insights across all your customer interviews automatically.
Sentra is an AI-powered customer interview analysis tool that automatically extracts actionable evidence from your interview transcripts and recordings. Instead of spending hours manually tagging quotes in spreadsheets, Sentra uses Claude AI to identify pain points, feature requests, and positive signals across all your interviews. The AI clusters related feedback into patterns, quantifies their impact on revenue and churn, and generates evidence-backed feature specs. Every insight links back to the original customer quote with confidence scores, so you always know where a recommendation comes from. Whether you have 10 interviews or 500, Sentra processes them in minutes and surfaces what matters most. EU-hosted and GDPR-compliant, so your customer data stays protected.
Customer interviews are goldmines nobody has time to mine
Product teams conduct dozens of customer interviews but struggle to extract systematic value from them. Insights get lost in scattered notes, patterns go unnoticed across interviews, and decisions still rely on whoever remembers the loudest quote.
- Manually tagging and coding interview transcripts takes 3-5x longer than the interview itself
- Patterns across 20+ interviews are impossible to spot by reading notes individually
- Stakeholders cherry-pick quotes that support their preferred solution
- Interview insights decay — by the time you finish analysis, the context is stale
How Sentra Works
Upload transcripts or recordings
Drop in interview transcripts, audio files, or paste notes. Sentra handles any format and transcribes audio automatically.
AI extracts evidence automatically
Claude AI reads every interview and extracts individual quotes, tagging each as a pain point, feature request, or positive signal with sentiment analysis.
Patterns emerge across interviews
Sentra clusters related evidence from different interviews into patterns, showing you how many customers mentioned each theme and quantifying the revenue impact.
Generate evidence-backed specs
Turn validated patterns into feature specs with user stories, acceptance criteria, and direct links to every supporting customer quote.
Example Evidence
How Sentra extracts actionable insights
“Every time I try to export our data, I have to call support. We've been asking for a self-serve export for months.”
Customer Interview — Enterprise Account, Q4
“If you had a Slack integration, I'd probably check this tool twice as often. Right now I forget it exists.”
Customer Interview — Mid-Market PM
“The onboarding wizard saved us at least two weeks compared to the previous tool. Our whole team was set up in a day.”
Customer Interview — Series A Startup
Benefits
10x faster analysis
Process 50 interviews in minutes instead of weeks. Sentra extracts and tags every relevant quote automatically.
Patterns you'd never find manually
AI clusters evidence across all interviews, surfacing themes that span customers, segments, and time periods.
Evidence-backed decisions
Every recommendation links to original customer quotes with confidence scores. No more opinion-based prioritization.
From insight to spec in one workflow
Go from raw interview transcripts to prioritized feature specs with acceptance criteria — all in one tool.
Frequently Asked Questions
Sentra accepts text transcripts (TXT, DOCX, PDF), audio recordings (MP3, WAV, M4A), and pasted notes. Audio files are automatically transcribed using AssemblyAI before analysis.
Sentra uses Claude AI to read each transcript and identify individual evidence points — pain points, feature requests, positive feedback, and neutral observations. Each quote is tagged with sentiment, topic, and source attribution.
Yes. Sentra's AI supports English and German natively and can process interviews conducted in either language. The analysis and interface adapt to your preferred language.
Sentra is EU-hosted and fully GDPR-compliant. Your interview data is encrypted at rest and in transit, never used for AI training, and you can delete it at any time. Row-level security ensures only your team can access your data.
There's no practical limit. Sentra processes interviews in batches and can handle hundreds of transcripts per project. The AI summarizes and chunks content intelligently to maintain analysis quality regardless of volume.