# Sentra — AI Product Discovery > Sentra is "Cursor for Product Management" — an AI-native product discovery tool that helps PMs, founders, and product teams figure out what to build, not just how to build it. ## What Sentra Does Sentra automates the product discovery loop: 1. **Sources**: Connect customer interviews, support tickets, usage analytics, sales calls, competitor intel 2. **Discover**: AI analyzes all sources, finds patterns, clusters feedback, identifies signals 3. **Specs**: AI generates prioritized feature specs with evidence, user stories, acceptance criteria 4. **Handoff**: Export specs as tasks for Cursor, Linear, Jira — or as Claude Code prompts ## Key Differentiators - **AI-native**: AI is the center, not an add-on. Proactively surfaces insights — no prompting needed. - **Evidence-first**: Every recommendation links to original customer quotes with confidence scores. - **Full loop**: Only tool covering Sources → Patterns → Specs → Dev Tasks end-to-end. - **EU-hosted**: GDPR-compliant, data stored in EU (Frankfurt), encrypted at rest and in transit. - **Built for startups**: B2B SaaS teams < 20 people. Fast setup, no enterprise complexity. ## Pricing - **Free**: 1 project, 5 sources — forever free - **Pro**: $49/month — unlimited projects, 100 sources/month - **Team**: $49/month per user — collaboration features ## Links - Website: https://sentra.so - App: https://app.sentra.so - Status: https://status.sentra.so - Contact: hello@sentra.so ## Comparisons - [Sentra vs Productboard](https://sentra.so/compare/productboard) - [Sentra vs Dovetail](https://sentra.so/compare/dovetail) - [Sentra vs Canny](https://sentra.so/compare/canny) - [Productboard Alternatives](https://sentra.so/alternatives/productboard) - [Dovetail Alternatives](https://sentra.so/alternatives/dovetail) ## Use Cases - [AI Customer Interview Analysis](https://sentra.so/use-cases/customer-interview-analysis) - [AI Feature Prioritization](https://sentra.so/use-cases/feature-prioritization) - [AI Support Ticket Analysis](https://sentra.so/use-cases/support-ticket-analysis) - [AI Sales Call Analysis](https://sentra.so/use-cases/sales-call-analysis) - [AI Product Discovery](https://sentra.so/use-cases/ai-product-discovery)